Social Media Boot Camp

Build Your Business–Put Your Social Media Marketing to Work!

May 8 – Facebook
9 a.m. –  Noon

Are you looking to grow your business? Do you want to crack the code on how to generate engagement and conversions with your social media marketing efforts? This boot camp is crafted just for you. Learn from our top social media marketing geek and renowned expert in the field and put social media to work for you.

Who should attend

This workshop is designed for small business owners or lean marketing teams in businesses, organizations, nonprofits or other groups who are looking to become more social media savvy.

This workshop is SOLD OUT!


Wednesday, May 8
9 a.m. – noon

Facebook may very well be the most important marketing weapon in your social media arsenal. Join us and become an industry-ready Facebook marketer who can develop compelling content and campaigns.

In this social media marketing workshop you will

  • Learn Facebook content production best practices
  • Understand how to use Facebook ads to reach a target audience
  • Practice writing styles for Facebook content based on your objectives
  • Build ads in Facebook Ads Manager
  • Learn how to tailor posts for increased engagement and impressions
  • Leverage photos and videos for content creation


Matt Kaskavitch is regarded as one of the original innovators in the field of digital marketing and social media. An alumnus of the University of Wisconsin, Matt created his own degree from scratch; a degree program that would become one of the first digital marketing degrees in the United States.

He’s been featured as a social media expert in media outlets like CNN, CCTV America, 9News, Denver 7, Fox 31 and the Denver Post. Having consulted with small businesses to large corporations, he is currently the Director of Digital Engagement at the University of Colorado Anschutz Medical Campus. He also holds a faculty appointment in the CU Denver Department of Communication.


The Facebook workshop is sold out. Individual programs are $125 each. Contact or 303-315-9441 for a group discount.


The workshop and conference are located at CU South Denver (10035 S. Peoria St., Lone Tree, CO 80134). Located one mile east of I-25 along Lincoln Ave. There is plenty of free parking available.

Please note that this program is offered as a non-credit course and will not appear on any CU transcripts or apply towards any degree programs.

For additional information and updates on this program, click our “Subscribe” button below.


Wednesday, April 10
9 a.m. – noon

Instagram, it isn’t just for pretty pictures anymore. This session hones in on how Instagram can tell your small businesses’ narrative using visual storytelling techniques and strategy.

In this social media marketing workshop you will

  • Learn visual best practices for Instagram photos
  • Understand how to leverage Instagram stories to increase visibility
  • Discover the most effective hashtag strategies to increase visibility for your content

Content & Strategy

Wednesday, Jan. 9, 2019
9 a.m. – Noon

This session will focus on how to create quality social media content, what makes it “shareable” and the importance of having an effective strategy in place for your businesses’ social media.

In this workshop you will

  • Understand the fundamental framework for building a social media strategy
  • Learn the traits that make social media content “sticky” and shareable across multiple social media channels
  • Discover the benefit of social influencers to small businesses
  • Uncover the content that performs best on social media platforms in 2019


Wednesday, Feb. 6, 2019
9 a.m. – Noon

Almost 5 billion videos are watched on YouTube every single day. Don’t miss out on leveraging this important social media channel. Learn to engage your customers and drive business growth through best practices.

In this workshop you will

  • Learn tips for creating successful social video
  • Discover how to utilize engaging short-form video
  • Cross-purpose Instagram stories, Snapchat Stories, Facebook Live Video & more on YouTube to stand out at a low cost and low production value  
  • Learn how to maximize SEO by optimizing your video within YouTube and Google search


Wednesday, March 6, 2019
9 a.m. – Noon

Discover the power of a tweet. Join us to learn how to utilize Twitter for content marketing, customer service and overall storytelling.

In this workshop you will

  • Craft tweets with a high chance of engagement
  • Use Twitter lists to assist external public relations
  • Employ Twitter during a crisis situation