Master the Hottest Marketing Trend

Wednesday, Nov. 14
9 a.m. – noon

Video is today’s new marketing currency. It is a real and authentic way to showcase your brand, making it the hottest marketing trend of today. Marketing professionals across the globe feel that video is the type of content with the best ROI. How can your brand capitalize on video to market your products and services? And how can you accomplish this without a big agency budget?

In this workshop you will go through the three stages of video production:

  • Pre-production
    • Planning
    • Concepting
    • Scripting
    • What is working today
    • What is cost effective
  • Production
    • Shooting video
    • Understanding usage
    • Discussing rights
  • Post-production
    • Editing
    • Fixes
    • Triage


headshot of Dan Ligon

Dan Ligon, Professor of Practice
Advertising, Public Relations and Media Design, CU Boulder

Ligon has worked at some of the most celebrated and award-winning advertising agencies in the United States, including CP+B, AKQA, Saatchi & Saatchi, JWT and more. His passion is developing groundbreaking and thought-provoking campaigns for such brand juggernauts as American Express, The North Face, Intel, Sprint and others. A pioneer in the digital space, Ligon believes post-advertising techniques are needed to prepare a new generation to tackle the demands of modern communication in an ever-changing, multi-screen world. He holds a B.A. from the University of Michigan and an M.F.A. from Brown University.

Who should attend

Anyone looking to use video to build their brand and not break their bank. This includes marketers at all levels, small business owners, organizations with limited marketing funds and individuals who are interested in adding this skill to their toolbox.


The workshop and conference are located at CU South Denver (10035 S. Peoria St., Lone Tree, CO 80134). Located one mile east of I-25 along Lincoln Ave. There is plenty of free parking available.

Please note that this program is offered as a non-credit course and will not appear on any CU transcripts or apply towards any degree programs.

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