Crocs (Nasdaq: CROX) President and CEO Andrew Rees fielded a few questions from Denver Business Journal ahead of his speaking engagement at the University of Colorado South Denver on Nov. 29.
How and why did you become the CEO of Crocs? Even before joining as President in 2014, I knew Crocs was a powerful, exciting global footwear brand with highly differentiated products and tremendous upside potential. The brand had, admittedly, lost its way, but I saw that as an opportunity to outline a new strategic pathway and assemble a talented team to implement that strategy. More than four years later – one of them as CEO – we remain committed to the strategic plan and have seen growth of the Crocs brand and business around the globe.